Ellis Don was seeking a

partner to rebuild their

digital presence with end-

to-end strategy, design,

copy, and development.

Ellis Don Website

Client

Ellis Don

Services
  • Brand Strategy
  • Ux Design
  • Ui Design
  • Design Prototyping
  • CMS Building
  • Nuxt
  • Sanity
Industry

Sass

Year

2025

Strategic Alignment

Across Every Touchpoint

We built a comprehensive communication strategy that defined EllisDon’s purpose, aligned their channel ecosystem, and mapped how each audience moves through their content. What began as a website redesign evolved into a unified strategic framework—strengthening brand clarity, elevating consistency, and creating deeper connection across
every touchpoint.

A Visual Language

That Speaks Volumes

We collaborated closely with the EllisDon team to translate their refreshed brand, voice, and tone into a digital experience that felt modern and aligned with their growth. Together, we refined the brand into a more minimal, clear, and straightforward expression—moving away from the overly dark, heavy visuals that no longer reflected a mature, successful company working with high-caliber clientele & projects.

System for Clarity

and Consistency

As part of the brand refresh, we developed a custom iconography system tailored specifically to EllisDon’s identity. The icons needed to feel unmistakably theirs—clear, modern, and rooted in the simplicity of the new brand language. Designed for immediate recognition, the system helps users quickly understand EllisDon’s service categories and capabilities, while bringing consistency and cohesion to their digital presence across the entire site.

Brand Voice into

Digital Clarity

We collaborated closely with the EllisDon team to translate their refreshed brand, voice, and tone into a digital experience that felt modern and aligned with their growth. Together, we refined the brand into a more minimal, clear, and straightforward expression—moving away from the overly dark, heavy visuals that no longer reflected a mature, successful company working with high-caliber clientele & projects.

Flexibility at Scale

We developed a modular page-building system using Nuxt
and Sanity, giving EllisDon the flexibility to create and manage pages effortlessly. The CMS was built with custom classification structures, multilingual support, and regionalization—allowing them to scale efficiently while delivering tailored experiences that resonate with each
user’s context.

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